At a press conference presented by the MIDWAY GROUP and hosted by the New York International Auto Show at the Jacob Javitz Centre in Manhattan, New York, the Audi TT was declared the 2007 World Car Design of the Year.
The Audi TT was chosen from an initial entry list of twenty-eight (28) contenders nominated by World Car jurors from 22 countries throughout the world.
Style sells.
No matter how rational a buyer’s approach to a new car purchase may be, the ultimate decision is typically based as much on emotion as on reason - perhaps more so.
Nothing evokes that emotion more strongly than the vehicle’s appearance, be it a sports car or a minivan or anything in between.
Good design knows no boundaries or borders, which is why we established an award for the World Car Design of the Year in 2005.
The World Car Design of the Year category, and the corresponding award, is meant to highlight new vehicles with innovation and style that push established boundaries.
All vehicles eligible for the overall award are also eligible for the Design award.
A global panel of acknowledged design experts reviewed all the entries and established a short-list of five vehicles that demonstrate design excellence, from which the overall jury made the final selection.
